I think in many ways the views expressed in that post are too limited and I'll sketch where I would like to see a broader vision. Since the tenor of the post is very representative for todays generally accepted viewpoint, I'll discuss that general viewpoint, even when it goes a bit outside this post of Jim.
In the BPM section, he describes that a human task that doesn't require a lot of thinking can be considered a candidate for automation:
There is another class of work that revolves around human activity where the knowledge level is not as intense and revolves around workflow-like activities. This work has also eluded automation at the level that a service would be needed.The fact that the word 'service' is used bothers me. As if there no other forms of automation then a service. This particular phrase is an example of a broader mistake that I see with business level people talking about software. Their view seems to be limited to BPM and SOA only.
This is what I would call the CIO level filter. The CIO level filter only lets those parts of software development pass that can be understood by business people. BPM and SOA, but also rules fit into that category. Executable business processes and executable rules are in essence pieces of software. These languages try to create a representation that are understandable by non technical people. That is how they should be treated. All too often, non technical people tend to forget about the software nature of executable business processes and executable rule bases and discuss them in the plain english interpretation.
I believe many BPM folks miss insight on general application development to talk about software architectures. In my opinion, applications are developed in silos. Connectivity between application silos is enhanced with the typical SOA, WSDL, WS-* armoury. But BPM is much broader applicable then only on top of services.
There are many forms of process languages. Some of them like BPEL are only targetted at the services level. Others like jPDL are targetted to be used inside application development. So my point is that business processes, in the business sense of the word, translate over many layers of the software architecture, not only the services layer. Some business processes might be implemented on the services level only, in which case BPEL is a good candidate. While other business processes might be implemented as part of a Java application, in which case jPDL is a better option. Other business processes might be easier to implement in plain Java code.
Executable process languages come in different flavours and different habitats. The choice of executable process language should be a technical one. A company can manage their business processes better and more agile by leaving the choice for the process language to the technical team. All too often I see situations where the technology is selected upfront.
On Jim's SOA part, there is another occurence of what I would call the CIO filter syndrome:
The power of the SOA architectural approach is that it enables autonomous subsystems to be assembled into entities (SOA applications / processes ) that can be as cohesive externally as applications built with older architectural approaches (classic components, modularization, or object-oriented paradigm).I agree with the message that an SOA is all about increasing connectivity between loosely coupled components. The interoperability of WS-* infrastructure that is available today helps to simplify and speed up the connectivity problem. But that doesn't take away the applications at the end of the connectivity need to be build and developed. When building applications, tight coupling is a blessing. Without typesafety and refactoring, application development would take considerably longer. Without synchronous method invocations as in Java, applications would run infinitely slower.
The benefit of SOAs over these older approaches is increased agility and greater tolerance for change throughout the life cycle of a system, especially compared with a system that assumes tight coupling and homogeneity across the subsystems.
So it's not new versus old. It's loosely coupled versus tightly coupled, knowing that inside an application silo, tightly coupling has great advantages. So I think that application development is as relevant as it was before, the only thing that was added recently is a set of standard technologies with which you can easily put a peel of SOA around your applications.
This still leaves the difficult task of the software architect to define what functionality is build in which application and what interfaces will be exposed to the SOA connectivity layer.
In summary, the CIO filter syndrome is that non technical business people try to come to conclusions about software architectures by only looking at the languages and parts of the architecture that they understand. Try to avoid it :-)